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We at MMG finally feel caught up from our exciting trip to New York City for the 8th Business of Design Conference.
We had such a wonderful time with everyone!
 The Fabulous Teri Peck and Julia Molloy  The Gals celebrate in style! Here’s our official conference report.
On Thursday we loved Stefan Sagmeister’s presentation on happiness. He had such an interesting philosophy on personal time and how to restructure your life so that you can provide yourself with opportunities to do what you love to do. We agree with all of his tips and encourage you to consider adopting his suggestions into your life:
- Take a one year sabbatical every 7 years. Sagmeister mentioned he scheduled time for productivity during this time to make the year productive but focused mostly on being creative.
- Sagmeister’s suggestion to “mind the passionate love of your employees,” resonated with Julia and myself. Allowing some personal time and freedom to your employees so they can cultivate the things they love to do will ultimately help your business grow.
Alex Oliver from Igloo Studios spoke about how Google Sketch Up is the wave of the future. (If you haven’t check it out yet, you must!) Jennifer Aaker from Stanford University spoke about The Dragonfly Effect and Designing Happiness. Her story about her student’s social marketing campaign to produce bone marrow matches for Leukemia Patients was heart-breaking and very inspirational.
On Friday morning Adam Japko from Digital Sherpa spoke about social media marketing and how to maximize searches. His thoughts on why being recognized for specific search terms via various search engines is an important piece of a marketing campaign. Also introduced at the conference was the idea of bio mimicry – the examination of nature, its models, systems, processes, and elements to emulate or take inspiration from in order to solve human problems. If you haven’t heard about this yet, check it out.
A few people asked the question, “How did bio-mimicry fit into the ‘business’ of design?” I think the idea of these two ideas on Friday was to come up with a unique idea that your company can use as a differentiator in your marketing, via Adam and then offer up one possibility in bio-mimicry, as a value add for your company. So basically, think out of the box and come up with a unique value proposition.
Our very own Julia Molloy spoke on Effective Leadership to round out the Friday morning presentations. Julia’s presentation is available for those who would like a copy of the Power Point Presentation. Please contact us at askmmg@molloymanagement.com to request a copy.
 Julia Molloy Presents Leadership for Interior Designers We did find a moment or two to enjoy the beauty and culture of New York City. As successful multi-taskers, we were able to mix business with pleasure. MMG hosted a discussion group dinner at EATALY for 12 of the conference attendees.
 Julie and Julia with the group at Eataly  I'm ready for a glass of Veuve Cliquote! And for me, it was my first time to the Big Apple so everything was exciting and new. All in all, we were so happy that Hurricane Irene didn’t rain on our parade.
 Julie Stanley's First Time in NYC It was an inspiring trip. We are already looking forward to the BoD Winter Conference in Palm Beach or Palm Springs, either way it will be somewhere warm!
Expect Great Things!
Julie Stanley
Preparing a compelling news release (also known as a press release) for your luxury interior design firm may seem like a daunting task, but have no fear. I’m here to walk you through the anatomy of a stellar news release that will be irresistible to reporters. You can also use many of these techniques as you plan your strategy for publication submission. We will cover that topic specifically however in a future blog. For now, get familiar with the idea of issuing a few press releases and get your name out there.
 Nothing attracts a crowd like a crowd. Start by making some noise. Topic
First and foremost, the topic of your news release must be compelling and relevant. Always ask yourself, “who will read this and what knowledge will they gain?” If you can answer that question succinctly you’ve got a great topic to work with.
Headline
Second only to the topic, a compelling headline is the most important part of your news release. If reporters are not attracted by the headline, they will not read the rest. In 80 to 100 characters or less you want to hook the reporter into reading the next paragraph. When emailing your news release, the headline should go in the subject line and every word should be capitalized.
 The topic of a news release should be relevant and compelling. Reporters will cover stories that their readers will find interesting. Contact Information
Be sure to include your correct contact information. Although this may seem like a no-brainer, it happens. I saw countless news releases with incorrect phone numbers and emails come through the newsroom when I was a television news producer. Also, include a direct line so a reporter can reach a real person rather than an automated answering service. Be prepared to respond immediately via phone or email to a reporter’s inquiry. You never want to leave a reporter hanging.
First paragraph
The first paragraph of your news release should include a sentence or two explaining the significance and relevance of your topic. Answer the “5 Ws” – Who, What, Where, When, Why – in no more than three sentences. Short and sweet is the name of the game when writing a news release.
Subsequent paragraphs
This is where you can elaborate on the Who, What, Where, When, Why and include the answer to the How. Typically, a news release should be confined to one page or 300-500 words. Be careful not to over-use adjective like “fabulous” or “fantastic.” Write a news release like you’d write a newspaper article.
Quotes
I like to include a quote or two from the Principal Interior Designer in the news releases I author. An insider’s tip to quotes: I first write the quote and then have the Principle approve the phrase. This is often times easier than asking a person to come up with an eloquent statement on the spot. The quote should position the Principal Interior Designer as a leader in the industry and should always enhance the news release and the topic.
 When quoting the Principal Interior Designer craft a quote that illustrates their unique point of view or knowledge-base on the topic. Pictures
When emailing pictures along with your news release, be sure the composition is quality and the image is clear. For newspaper usage the photograph should be a jpeg in RGB format and 1 MB compressed file size. Magazines need larger files sizes of 2 MBs at 300 dpi. And remember to always include a caption. A photo without a caption will not get coverage.
Email vs. Snail Mail
When sending news releases, I recommend using email rather than popping it in the mail. E-mail is quicker, easier to organize (for most) and is at no cost to you. In my experience, fancy paper and pretty packaging is lost on a reporter (much to the disappointment to all of us at MMG – we appreciate the elegance of a finely wrapped package). Save your time and effort and channel that energy into putting together a killer proposal for a potential client. Use email when sending out news releases.
Note: If you’re going to attach something other than a picture in an email, be sure it’s a PDF not a Word document. I typically forgo any attachment and just cut and paste the news release from the Word document into the body of the email, but other PR practitioners choose to send a PDF of a formatted release.
Following up
You probably will not hear from the reporter the first time you send a news release. Be diligent. Call the reporter 3-5 days after you sent the news release to follow up. Have a 10-second synopsis rehearsed that speaks to what your topic and why it is of interest to the publication’s readers. Sometimes I even write a script before I call a reporter to ensure I stay on topic when the reporter is on the other end of the phone.
 Prepare a 10 second script summarizing your topic before calling a reporter. Reporters are always on deadline and have little time for babble. Be patient
Media relations, the practice of sending out news releases, is a game of statistics. Sometimes reporters will latch on and publish your release, sometimes they won’t and often times it has nothing to do with you. Remember that. If you have a compelling topic send out a revised release and try again in a month or two.
If you have a news release you’d like me to review and are willing to let me blog about the edits I’d recommend, please send it to me. If we feature your release in an upcoming blog post you will not only receive some complimentary advice but an exclusive MMG signature gift (hint, it smells amazing!).
Until Next Time… Expect Great Things!
Sarah Hammer
Do you know anything about PR? Do I need an agent? I’ve heard these questions a million times. Now, at last, I have some resources for you! I’m pleased to announce a new member of our team, Sarah Hammer, as Molloy Management Group’s Public Relations Director. She brings a wealth of expertise and a background in Broadcasting and Public Relations to the team and we’re thrilled to welcome her aboard!
Sarah’s expertise is in developing and executing results orientated media relations, marketing, advertising and social media strategies and she understands how they relate to the needs of Principle Interior Designers. Sarah’s career started at a high-profile marketing and advertising agency where she managed some of the firm’s largest marketing accounts and we are very fortunate to have attracted her talent.
 Welcome Sarah Hammer as Molloy Management Group's Pubic Relations Director. Sarah will be using her marketing skills to help us better serve you, our valued and fabulous clients, in the areas of marketing and public relations. Keep a close eye out for Sarah’s blogs on how to better publicize your blog, generate traffic to your website and how to generate news coverage for your business. We are confident Sarah will bolster our service offering and create solutions that assist you in reaching the highest level of success.
Welcome aboard, Sarah! We are looking forward to great things!
You’ve put precious time into creating a content-rich blog with useful tips and information for your current and future clientele. Bravo! Now, how do you attract more readers?
If your blog is more than three months old, submit it to a blog directory. Simply put, a blog directory is like phone book of blogs for the web. People visit blog directories to find reading material on any topic. There are hundreds of blog directories you can submit to, but I suggest paying special attention to the few below.
Delightful Blogs is exactly what it sounds like – an edited collection of over 3200 blogs that are “personal, passionate and stylish.” Your blog will be in good company. This directory attracts more upscale readers. There is a small fee to submit your blog in this directory but it’s well worth it.
How to submit to Delightfulblogs.com:
- Click the “submit” button on the website’s header.
- Fill in the name of your blog and the URL
- Choose the “Design, décor, style” category
- Fill in your blog description*
*Note, writing a fabulous blog description is imperative. Spend some time drafting a short but informative description of the type of things you are writing about and who would find the topics interesting.
 When writing your blog description, describe your target audience and why you blog caters to that particular group of people. BlogRollCenter.com is one of the most well-known blog directories and has a specific “interior design” category – the perfect place for your fabulous blog to shine. This directory is free, but you must include the website’s badge somewhere on your blog.
How to submit to BlogRollCenter.com
- Click the “add site” link on the website’s header.
- Enter the URL, title and description*.
- Choose the “Home & Garden: Interior Design” Category
- If you site has an RSS feed submit that in the “feed” category. If you don’t, we can help you set one up. Stay tuned for the next blog post.
- Be sure to include BlogRollCenter’s badge on the bottom of your blog.
*Note, this can be the same fabulous description you used for Delightfulblogs.com.
 There are hundreds of blog directories on the web, but you only need to submit your blog to a handful to attract the right readers. I also recommend checking out Bloggeries. It is one of the most respected blog directories out there. The layout is clean and concise and readers are able to find what they are looking for in a snap. The submission process is similar to the above directories. Remember to submit your blog to the “home décor” section and include your blog description.
And finally, the EatonWeb is a powerful list of blogs with a strong “interior design” category. The fee pays for a review of your blog which can be a powerful tool when attracting new readers.
Take some time to explore the blog directories. Maybe you’ll find a new blog you can’t live without. Happy Blogging!
If you have questions, I’m happy to help! Post your questions via Twitter to @MolloyMgmtGroup or on Julia’s Facebook wall. And if you have a specific question, as always feel free to give us a call. (503-208-2757)
I would be very honored to answer your blog or marketing questions.
Thanks and look for more Marketing and PR tips specific to you Interior Designers.
Until next time – Expect Great Things!
Sarah Hammer
Similar to posture, our body movement gives powerful unconscious indicators to the perceiver.
 Your body is a tool for expressing your passion and energy, so important for leading a design project, or leading a team. The third and final element of the Presentation of Self for Leadership is…. simply, movement. Again, very basic, but incredibly important. Do not underestimate the power of movement. This is how your core elements and self presentation begin to interact with your environment. Elemental and undeniable.
Humans are attracted to and will more ardently support healthy leaders. Natural and unrestricted movement by the body, are direct indicators of physical and mental health and well being.
The healthier your body movement is, the more exacting and effortlessly it will express your energy and passion for what you do. Your natural enthusiasm, so vital to an interior designer’s influence, will exude naturally. As a Principal Designer, your expression is extremely relevant to your work. The influence you exert on your clients and your team will in part be due to your body’s ability to express how you feel. The less tension the body holds within it, the more powerful it will be in that expression and influence.
 Natural movement is an indicator of balanced and centered energy within
Tension is the antithesis of healthy movement, so, stretch and work out if you can. Walk. Walking is very effective at relieving tension that can block your body’s natural ability to express your energy. Whatever works for you, release that tension!
To assess how well you are moving, ask yourself:
- Is my body tense, balanced, – centered in the hips or carried high in the shoulders?
- Is my gait restrained by tight muscles or are my hips and pelvis flexible.
- Is there tension around my lungs and chest cavity?
- Are my feet well planted or are my Achilles tendons tight and pulling my center of gravity forward?
- Do my arms and shoulders move freely and naturally?
- Are my hands relaxed and spine straight?
Be aware of these things in yourself, for others are perceiving it. All these things and more are processed instantaneously and unconsciously by the brain and have a powerful bearing on our impressions of those around us.
 Use the movement of the body to increase your power to influence and lead. If you want to be perceived as a leader, have healthy and relaxed body movement. To whatever degree you are able to achieve this, people will be naturally inclined to follow your lead.
Next time we will begin to approach the more complex aspects of leadership. I am looking forward to it.
Until then – Expect great things!
Julia Molloy
Part of dressing for success is dressing the right way. When you wear clothes that fit well, are high quality and make you feel good, then you are more likely to do your best work. People will also take you more seriously and that’s a great thing. It does take a little effort, but honing your look so that you are always polished is really worth it. This is especially necessary when representing a luxury interior design firm.
Lately, I’ve really been missing my favorite show- MAD MEN. That’s probably why I’m so obsessed with Banana Republic’s new MAD MEN collection! It was designed exclusively in collaboration with Janie Bryant, the costume designer for the hit television series on AMC. The collection is fresh and modern, inspired by the feminine silhouettes of 1960s style.
 The sleek 60's look lends itself well to luxury branding.
My birthday is coming up, so I bought a present for myself: The Begonia Print Dress in Blue. The dress has gorgeous cap sleeves and asymmetrical inverted pleats, not to mention the amazing detail in tailoring and the vibrant blue color.
 Notice the neckline is flattering, but not too revealing.
It feels like this dress was made for me. I feel so lady like when I wear it and I love pairing it with classic pearls and patent leather accessories. I have lower more practical heels for work because I never know when I will have to move something around the office. Then taller pumps or T-strap sandals for evenings are a perfect match. This dress does double duty, going from day to night seamlessly. Keeping my hair make-up fresh and sleek help keep the look modern and not like a costume. However, that said, I can’t resist a little bouffant as homage. I use a flat iron to get that really sleek and shiny look.
 This length is perfect for interior design firm office attire.
What we recommend for office attire in luxury interior design firms is:
- Hemlines that are an inch or two above the knee. This keeps you looking trendy, but not inappropriate.
- Jewelery is a great accent. Notice how these pearls compliment the neckline.
- Only wear one statement piece or accent at a time with a dress as bold as this one.
If you want more tips on dressing for success, contact us here at Molloy Management Group!
Until next time – Expect great things!
Julie Stanley
Last week we discussed the importance of posture, the first of three elements in the Presentation of the Self portion of Leadership for Interior Designers. The second of the three is professional style. One’s style can be a bit touchy. Really, who am I to tell you designers how to dress or walk, or what make up to wear!? Well, I would never…(and don’t unless called upon to do so.)
And there generally is no need! You all are some of the most stylish people on the planet, so this part of leadership is not generally a challenge for you. What we DO find however, is that members of your firm that you may be in the process of grooming for a leadership role, or want to ‘polish’ a bit so they are more presentable to your clients, do benefit from this section of our leadership program. I will share with you the basic professional rules of self presentation and you, of course, will choose which rules you want to break.
For Women
 Clean and healthy makeup Successful business women are usually very well groomed. A woman’s make up is meant to gently enhance her features. Here are some tips for make up:
- Start with a good moisturizer.
- Always blend colors seamlessly.
- A good foundation, powder and blusher are all you need for great looking skin. BareMinerals is a great choice for looking healthy and natural.
- Lipstick is essential for most women. Apply it frequently and discreetly. Blot to remove excess and avoid leaving marks on glasses.
For Women, business attire includes:
 If you go for a suit, make sure it fits like a glove and always wear FABULOUS shoes.
- A daytime dress, a suit (tailored or soft), a pantsuit with blouse or sweater, or a two piece dress
- Hosiery is no longer required (thank god!)
- Pumps – preferably fabulous or walking shoes if shopping or on site (never running shoes even if you are on a job site)
- Jewelery, but never anything glittery ( I can hear this rule breaking from here!). It can be real or costume. Pearl or another kind of necklace are appropriate with not too large or dangly earrings. Wearing earrings, necklace, bracelets and brooch at the same time is too much. This rule I think is less appropriate for some designers who are known for their bling and more in tune with the guidelines for the office or business manager in the office.
 The design industry requires a relaxed polish that is not too overworked or fussy
Casual Dress for Women:
 Look sharp without looking like you're trying too hard.
- Pants and blouse
- Long walking shorts in summer with a sweater, blouse, or shirt and vest
- Skirt or slacks and polo shirt, blouse or sweater
- Coordinated separates
- Simple cotton or wool dresses
Fancy Dress or Black Tie for Women:
 Dressing stylishly appropriate for industry events is a MUST.
- Dress, suit, pantsuit or evening pajamas of a dressy evening fabric (velvet, silk, satin, lame, chiffon, beaded fabrics, etc)
- Evening pumps or slinky sandals
- Evening bag
- The hemline may be short, long or three-quarters length
- The neckline may be high or low, but never decollete
- Jewelery with glitter may be worn, but pay attention to how much of it you are wearing
For Men - Business Attire:
- A dark suit (with a belt) often no jacket is more appropriate
- Dress shirt of any color or stripe combination
- Tie that color coordinates with the shirt
- Black or brown shoes
- Black, brown or grey solid or discreetly patterned socks
Semi-Casual Attire for Men is often very acceptable in this industry:
 When in doubt, wear a jacket or blazer and you can always take it off if you're overdressed.  The key is a relaxed but clean look.
- Blazer or Sport Coat
- Sweater, Polo Shirt or Sports Shirt, Dress shirt with no tie
- Slacks (Jeans only in the most informal work setting)
- Sport socks with loafers or other kinds of nonathletic sporty shoes (no running or basketball shoes)
Fancy Dress or Black Tie for Men:
 Sometimes you have to do it up, and when that time comes, do it all the way.
- White pleated or plain dress shirt
- Black bow tie
- Black tuxedo (with or without a vest) of an evening fabric
- Studs and cuff links are worn with the shirt
- A cummerbund may be used, but most prefer suspenders for holding up pants
- Thin black socks
- Black leather oxfords or loafers.
When meeting with clients, dressing up instead of down, shows that you know enough to treat that person with respect. You want your clients to realize that you do not feel “casual” about having a business relationship with them. That being said, make sure to have an easiness about you. Don’t look like your trying too hard.
So, those are the basics and I hate to be so sophomoric, but I’ve got to cover all the bases. This may not be helpful for you principals, but perhaps for your senior team members. You’d be surprised how many people have never been taught the basics.
Next time we will be covering the third aspect of your personal presentation. Can you guess what it is?
See you next time!
Expect great things - J. Molloy
There are three key aspects of presentation of self, which is the second element of Leadership for Principal Interior Designers. The first of these aspects of presentation is posture. I know this must seem so basic, but like the Core, it permeates all that you do and significantly impacts, how you feel and peoples’ perception of you.
 We naturally follow those who we perceive as strong and healthy
Good posture is the quintessential sign of physical well being and self esteem. It is the very backbone (no pun intended) of your personal presence. Your posture sends a direct signal to the perceiver. This signal is received and is processed by the brain and translated into esteem and rank automatically and unconsciously. There is no work around. There is no cover up and there is no replacement.
The posture is direct feedback on the well being of the abdominal and core muscle groups and the health of the vertebral column. These two are interrelated and literally affect every other bodily system with direct correlation. Your brain intuitively knows this and will process posture as a representation of the vitality level of the system as a whole. Thus, those who stand tall represent health to us and those who slump, to whatever degree, are considered unhealthy.
 Posture directly communicates social rank
Bottom line is this; if you want to unconsciously send the message that you are a person of rank, you are healthy, feel good about yourself and you are a natural leader, then don’t slouch. It’s easier said than done, yes, especially for those of us who spend the majority of our waking lives sitting at a desk, so you may have to practice being aware of your posture. (I am trying not to hunch over my computer, as I write this!)
 Pay attention to your posture at the computer
If your posture is a challenge for you, follow these 8 steps:
- Consciously try to catch yourself and correct yourself actively everyday until it is habit.
- Keep your abs tight and pulled in toward your bellybutton.
- Consciously pull your shoulders back and lengthen your neck.
- If you’re a woman, wear a well fitting supportive undergarment that pulls your chest up and in close to the body.
- Make your abs a major part of your workout routine.
- See a good chiropractor if you have pain in your back.
- Stretch every day and ideally, make yoga or Pilates a part of your weekly routine.
- Get a deep tissue or shiatsu massage at least once a month. (Really, I mean it!)
 Strive to stretch and strengthen for maximum personal presence
Posture at first blush may not seem like a significant factor in leadership, however, its impact on those you lead is unconscious and undeniable. Without doing one other thing, holding your head up high will have a positive impact on how those around you respond.
There are two more aspects to the Presentation of Self as it relates to leadership. Can you guess what they are?
Until next time, expect great things-
J. Molloy
SAVE THE DATE!
August 31 – September 2, 2011
8th Annual Business of Design Conference
New York, NY
www.bodconference.com
Hi everyone. I want to invite you to a most important event for the design community. The 8th Annual Business of Design Conference at the Roosevelt Hotel in New York City. I am one of the featured Skillset Speakers and I will be discussing “Effective Leadership for Principal Designers”. I really hope that you will attend. I have found these conferences to be extremely helpful for Principal Interior Designers. The conversations you’ll have with your peers alone is incredibly empowering and helpful.
I normally do not advocate for these kinds of things, but if I feel it is in your best interest, those of you who know me can attest, I will certainly speak my mind. Being invited to speak at the past 4 conferences, I’ve have had the opportunity to observe the content and the impact these conferences make on minds and businesses of those who attend. I have seen the conferences first hand, make a true impact. I encourage you to come if you at all can. I would love to see you there! Also, when you register, enter in MOLLOY in the promo code and you’ll receive $100 discount.
Some background information on the event:
The BoD Conference is designed to provide business advice, proven strategies, and adrenaline-pumping inspiration to interior designers and decorators while on site, and the means of implementing what you’ve learned after returning home. From sole practitioners to principals and managers of mid-sized firms, if you are in a position to impact your firm’s bottom line, the BoD Conference is for you.
While many of our speakers come from the top tier of small business experts in the country, we realize there is also value in bringing you the perspective of leading thinkers from within interior design. Whether it has to do with digital publishing, software, systems, or strategies, our Skillsets will present brief, concise summaries of leading trends by leading experts in the field.
Do it in the next week or so. Early registration ends on May 31 and the conference usually sells out by July 1.
If you have any questions about the event, click on the links in this blog or give me a call and I can help you to determine if it is the right event for you. My office line is 503-208-2757.
Looking forward to great things-
Julia A. Molloy
Perhaps you are a successful designer who is now faced with the challenges of building and leading a team. Or maybe you are a member of a design firm and have been put in charge of managing the design or administrative teams. Whatever the case, if your role within the firm is to lead and manage operations and develop and lead its team, you are charged with a huge responsibility that requires specific skills.
Over the next couple months I am going to be addressing Leadership for Principal Interior Designers. I will also be speaking on the subject at the Business of Design Conference in New York, September 1st and 2nd.
If you haven’t already registered, you really should. It is tremendously valuable for interior designers running their own business and you will get back way more than you invest in getting there. Guaranteed! So, take the plunge and just do it. Click on this link to for more information and to register: http://www.prweb.com/releases/2011/04/prweb5220454.htm
I want to start this leadership series with the 7 principals that I’ve defined as areas of mastery for the Principal Interior Designer:
1. The Core – Internal elements of the Self
2. The Skin – Presentation of the Self
3. Projection – Principles of communication
4. Contact with the environment – Etiquette and simple interaction
5. Interaction within complex environments – Principles of human behavior and leadership in the workplace
6. Management within complex relationship networks – Principles of managing relationships and business in the workplace
7. Expanded sphere of influence – Principles of power and leadership
Let’s start with ‘The Core’ elements today. I describe them as the internal elements of the self. We often think of leadership as relating to the external world, and it does, but it does indeed radiate from the inside out. So start by evaluating yourself in the Core’s 10 elements. How good are you at these? How comfortable are you in these areas?
Ultimately, strengthening or becoming more comfortable in all areas of your internal core will allow you to lead from the inside outward. This is the source of your strength, your stability, the extent of your influence.
1. The Core
Internal Elements of the Self
Rank yourself on a scale of 1 to 5. Use 1 for not at all in touch or comfortable and 5 being very aware and comfortable with that aspect of yourself.
- Spiritual awareness
- Integrity
- Influence
- Emotional stability
- Mental clarity
- Physical stamina
- Authenticity
- Comfort with the self
- Comfort with intimacy – (conversing at a deeper level, allowing vulnerability, prolonged eye contact etc.)
- Positive expectation
These qualities allow one to do the following:
- Model consistency of character
- Employ honest communication
- Value transparency
- Exemplify humility
- Demonstrate support of others
- Fulfill ones promises
- Embrace an attitude of service
- Encourage two-way communication
And the good news is, you’re a designer. You’re naturally good at these things. After all, you influence people all day long. This is why you went into business for yourself. You have the gumption to tell people what looks good and what they need!
Until next time, be well and expect great things-
Julia Alexander Molloy
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