Interior Design Business Expert, Julia Molloy

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Julia Molloy Announces Acquisition of BOD Conference and Upleveled to BOLD Summit!

Hi Everyone!  I hope you are doing well.  Wow, this year is zipping by!  Well, I told you a while back that I would have some big announcements for you. As many of you might have gathered, I did go ahead and purchase the 10 year strong, annual Business of Design (BOD) Conference!  David Shepherd decided to retire and offered the conference to me. Eventually, I said yes and I am now an international conference owner! It was a big step for my company, but it is the best thing I ever did! Fortunately, I was ready when the opportunity presented itself and I was craving a more dynamic platform by which to advance the design industry and empower designers, which as you know, is my mission.

The BOD, while very impressive, did not quite embody the luxury touch that I resonate with.  So, I re-branded the event and it is now called the  Business of LUXURY Design Summit or BOLD Summit for short.   I shifted the event to be more focused on the particular business needs of luxury oriented interior designers and architects, as this is what my firm, Molloy Management Group has been guiding the industry on for the last 9 years and well, it’s what I know best!

BOLD Summit 2014 by Julia Molloy of Molloy Management Group

It has been a wonderful adventure putting it together over the last 10 months and way more work than I thought!  I absolutely love it though, so no complaints here!  This first year I decided to keep it the same days as it has been for the last 10 years, the Thursday and Friday right before labor day, the 28th and 29th of August.

To my great delight, we have been able to gain the support of so many thought leaders in the industry.  We have some AMAZING designers coming to share their secrets, namely Mario Buatta, Clodagh, Richard Landry and Vicente Wolf!  We also have some big dogs like Crans Baldwin and Lloyd Princeton coming to share with us what you need to know about billing for time and product in this new age of design, as well as some leaders in the design publication arena to talk about what you need  to know about how to get published. Michela, President of Dwell, Traditional Home, Hospitality Magazine and Mike Peterson of Luxe will be there.

The list of brilliance at the event is long, but suffice it to say, if you are building your design business and are striving to become a more powerful presence in the world of high-end design, you will want to be there.  I’ll share more with you over the coming weeks and you can also take a look at the event here:


Julia Molloy of Molloy Management Group hosts the BOLD Summit

If you know me, you know that I am a rubber-meets-the-road kind of person.The BOLD Summit is not going to be a fluff fest, but packed with real business critical content that propels your business forward.  This is extremely important to me. This is also why I am giving all of the attendees the recording of the presentations so that you can share the ideas with your team and really implement change back at the office.

Here are a few highlights that our faculty of Design Masters are bringing you at this year’s event!

• Massive amounts of information, knowledge, and strategies that took the most successful masters in the industry DECADES to learn, you’ll learn in TWO DAYS. Why reinvent the wheel? They want to show you how to catapult to success, earning more revenue in less time.

They’ll explain how they created international luxury brands, how they run their businesses, how they became published, and how they maximize profitability.

• Meet publishers and editors from: DWELL, ROBB Report, Traditional Home, Hospitality Magazine and Luxe!

• David Mandell will discuss ways to streamline operations & cash flow and practices for productive wealth management & protection, tax shelters, etc.

• Lloyd Princeton, Kim Kuhteubl and Chris Ramey will discuss innovative marketing strategies in a changing clientele – what it means to attract your ideal luxury clientele and how to negotiate accordingly.

• Mike Peterson of Luxe Magazine will discuss the importance of branding and HOW to brand yourself for a changing clientele.

We will take an in-depth look at how other design firms are billing and making money! Including: discount from retail vs. markup, value-based fees vs. time billing, and price-per-square foot strategies and answer that pressing question, WHAT IS THE BEST BILLING MODEL FOR MY FIRM?!

Anyway, I am excited and I am so incredibly blessed to be able to provide this experience to our lovely design community.   The coming weeks are all about preparation for the big day.  I’ll share more about the award ceremony and how the event is giving back to a few special causes soon.

Until then, let me know if you have any questions on the BOLD Summit and as always,

Expect great things!

Julia A. Molloy


Julia Molloy Discusses Abundance Mentality & Applying it to Your Interior Design Business

Hi Everyone!  I’ve been thinking a lot lately about manifesting abundance. I wanted to share a situation that came up a few days ago, that went metaphorically, something like this;

“I have a fruit tree you can plant and it will begin to bear all the fruit you can eat for a lifetime within 4 days.” A woman says to a very hungry man.

“What does it cost?” The man asks.

“One of the 5 apples you have in your pack.”

The man scoffs and says, “Are you kidding? I only have these few apples to eat for the next week! I don’t have enough to buy that tree!”

THAT is scarcity mentality and it is a program imbedded into our brains from an early age. It is a self-perpetuating circumstance of lack, and staying in that thought process keeps you in that perpetual state.

julia molloy of Molloy Management Group, interior design business

Train yourself to continually reach for a better feeling thought. This is how we hone our thoughts into resonance with abundance.

In business we make choices every day. The path we choose on a daily basis is a direct reflection of our belief system. Do we believe there is not enough to do what it takes to expand? Or do we have a belief in abundance and choose to make strategic choices to invest in perpetuating a state of abundance?

Our thoughts create our choices and our choices create our experience. Our thoughts reveal themselves through our words, our businesses, our relationships, our health and our happiness.

I’ll give you an example that comes by my desk almost weekly.

A design firm has too many projects. Their tiny, recession sized team can’t handle the work well anymore and more work is coming in. Things are getting missed. Everyone is overwhelmed. Clients are becoming increasingly dissatisfied. The owner must make a fundamental choice. Do they believe in scarcity or abundance? Invest in process flow improvements and possibly another team member and perpetuate growth, or bet on the pipeline drying up, thus perpetuating the possibility of such.

There is risk either way. I say, be smart about it, expand slowly, but betting on good things happening will create an environment that perpetuates good things happening. That is abundance mentality.

julia molloy of molloy management group, interior design business consultant

We automatically manifest whatever level of abundance that our energy is vibrating at. As we begin to align with the thoughts and feelings of abundance, it will show up in our lives. It’s that simple.

I’ve been working on really listening to my thoughts and my words for quite some time now; refining the way in which I perceive the world. Our words do tell all. I can still catch myself sometimes in a thought cycle that is of lack. It’s a matter of retraining or simply refining the way we think.

I know there are so many of us now practicing the art of aligning our thoughts with abundance.  When I catch myself in a negative spin, I listen and accept my current fear. Then talk myself through it by reaching for a better feeling thought, an encouraging though and then the next even better feeling thought and so on. Abraham Hicks has been a great resource for me. If you’re not familiar. Check it out. It can be a little out there, but I’m drinking the Koolaide these days and I loving it!

Our reality starts within. That’s what I mean when I say “One becomes luxury from the inside out.”

What do you bet on in your business? Are you holding on to thought patterns of lack or do your thoughts beacon in abundance? Let me know your thoughts!


Expecting great things-



Julia Alexander Molloy, President

Molloy Management Group

Phone: 503-208-2757


What Is The Best Product Mark-up Billing Model?

Last chance to sign up for my complimentary Webinar on product pricing next week. Feel free to join in. Learn how product mark ups and pricing is changing in our industry. See you there!

Interior Design Business


Despite all the options for clients to shop for a “deal”, knowing what product will inform the design is part of a successful job – and clients ultimately hold their designer accountable for the quality of their selections (even when the client says they will handle the buying). It is almost impossible to deliver a design to a client that does not include tapping your knowledge of product quality, cost and availability. It is for this reason that interior designers have to understand the role of procurement in their business model.



3 Part Formula for Increased Profits in Your Interior Design Business - Part One

Hi there! I hope you are well. I want to focus on finance today. There has been a lot of movement in the industry, especially as it pertains to billing models and profit. We all want to make and keep more money.  But how do we do that?  How do you know where you’re making money and where you’re losing it?  These are the tough questions that Principal Interior Designers must face every day. Ultimately you’ve got figure out the formula for becoming as profitable as possible. There are 3 components to a healthier bottom line; efficiency, financial awareness and a high revenue to man hour ratio. Mastering these components is the winning formula for financial success.

Julia Molloy of Molloy Management Group discusses profit

Just because your revenue is up, does not mean that your profit is up.

The First Component is Efficiency

We’ll start with the most elusive of the three components, efficiency. In this service business, efficiency IS money.

In fact, efficiency or lack thereof, is the number one silent killer of profit. The first rule of efficiency is; do more with what you’ve got!  First, identify areas you need to tighten up efficiency. In which of the following areas are you losing money?

Top 5 sources of inefficiency and a weak bottom line:

Inadequate structure:  Without the proper systems and processes, workflow is disjointed and efforts are not optimized.  Every team member needs to know what needs to get done and who is responsible for it.  The average poorly structured, 3 person firm spends about $18,000 in extra payroll and over $20,000 in opportunity costs each year due to inappropriate tools, roles and task assignments.

Disorganization:  Without a place to centralize information it is difficult to coordinate and quickly find important information when and where you need it. The average 3 person interior design firm wastes over $4,500 a year in extra payroll costs just looking for things!

Poor delegation: Leverage your time; dedicate it to activities that truly require YOUR attention.  Spend your billable hours on billable tasks or other revenue generating activity. Having better systems will facilitate you being able to delegate and get quality and timely results from your team members or contractors. Developing your ability to perform well through other people will increase capacity and productivity which translates to a stronger bottom line.

Interruptions: Strive for prolonged periods of high concentration.  This is the most productive state. Every time you and your team) get interrupted you lose a few minutes of productive time. The start and stop mentality is an epidemic in this industry and it costs the average inefficient 3 person firm over $10,000 in extra payroll every year!

Firefighting:  Time is wasted fixing things, repeating efforts or redoing something.  These disruptions redirect time and resources and indicate that you do not have adequate control of your processes. Proactive 3 person interior design firms save an average of 30,000 a year in actual payroll costs over firms that are in reactive mode.

This is all cash that could flow straight to your bottom line!

Molloy Management Group shares profit and efficiency link

Your efficiency is directly proportionate to your profit. The first step is to identify your money leaks.

Keys to Efficiency

  • Proper organizational structure: roles and responsibilities, even if it’s just you and a part timer or two
  • Centralized information that streamlines processes. We strongly recommend Studio Webware for this. See
  • Strong delegation skills and a weekly team sync meeting
  • Appropriate technology choices for your firm
  • Simple to use, easy to maintain systems, tools and methods
  • Well-structured and documented workflows
  • Eliminate redundancies and duplicated efforts

Having these foundational elements will facilitate the next two components falling right into place.

In the meantime, take a look at your efficiency measures.  How efficient are you? Identify key processes that need improvement and feel free to be in touch if you’d like some help.

Can you guess what the second component of increasing profit is?

Expecting great things!

Julia Molloy


Welcome to the New Age from Julia Molloy of Molloy Management Group

I’ve been thinking a lot about how I want to approach this year. This year feels different. It IS different. Heck, last November felt different. The economy picked up, the energies shifted.  Whatever the cause, I knew my approach to my life and my business had shifted along with it and I see it in many of you too. What is the shift?  I wanted to answer this question for myself before I reached out to you all again. It took me until March to develop a vocabulary around it that felt complete. And that brings me to my word.

I asked myself what was the essence of my new approach. What word encompasses the shift I sense all around me?  I have been so pleased to see that the words authenticity and resonate have caught on and are now included in conversation all around. Spoken by every day people that have little ethereal leaning. This is all a sign of our evolution as a community, as bosses, as business owners, as people, spouses and parents. But these do not accurately describe the shift. They are RESULTS OF the shift.

Julia Molloy of Molloy Management Group addresses the new age of interior design

Do you feel the shift this year? It’s everywhere and it is good.

For me, the word that best expresses my new sense of focus is …. ALIGNMENT. And over the last few weeks, I have come to realize that it has been my word all along. That is what I do!  I help firms, more specifically, designers,  creatives, business owners and their teams to align with their flow, their authentic client, their team work, how they express themselves. Alignment is the key!

Alignment to what you may ask. Well, the answer is different for everyone and that’s what keeps things fresh for me. Regardless of the specific point of alignment, we all end up lining up our lives in a similar pattern. Alignment results in the same things for just about everyone; more time to spend enjoying the people who matter to us, more ease in our work, an increase in output with less effort, a sense of relief, a sense of fulfillment and something else pretty miraculous. More of the right clients show up at our door. More amazing opportunities and synchronicities occur regularly in an upward spiral. Not unlike a bird spiraling up and soaring in a thermal. Effortlessly and joyfully we lift up closer to our full expression. And then it gets really fun!

a-new-beginning for interior design business consultant Julia Molloy

Are you ready to play a bigger game?

A year ago, this would have sounded out of reach. We at Molloy Management Group were in the middle of some serious heavy lifting as a company. It was hard. Fulfilling in many ways, but difficult. Now, as we enter a new year, things have shifted and the ease is settling in as we become more aligned with…. Well, with ourselves.  Are you experiencing this too?

I think as a group, we are more aware of our true desires and becoming more cognizant that we REALLY CAN create the lifestyle we want through our businesses and when we become honest about what that is for us, our paradigm is a lot more simple than we thought it would be. I know it’s not just me. I hear your stories every day and there really has been a shift for so many of us.

What does this mean? We each have to answer that for ourselves, but for me, it means a more inclusive approach to my business. This means that I will share a bit more of my journey with you all. It means I will include my thought processes and perceptions more openly with you. Many of you who I talk with understand my little magic touch I bring into the conversation. I will no longer reserve that special nuance to personal work with clients alone, but will share it openly with you all.

julia Molloy of molloy management discusses new age of interior design

What does your new paradigm look like?

As I align this year, you will begin to see shifts in my branding, our website, my head shot, my bio and the scope of Molloy Management Group. A little softer, more luxurious, more expansive, more, well, more authentic. It feels a little like coming out of the closet, but more like the blooming of a flower.

What does your alignment look like? As you more closely align your life and your business with your authentic desires and gifts, what will we see? An updated business niche, a new logo, new company name, new website, a different approach to how you run your projects? Bring it on! Be fearless. Strategic and fearless!

This is such an amazing time. I have never felt more inspired and jazzed about every day! I am ready for alignment. And I know you are too.

Welcome to the new age, my friends.

Let’s DO THIS!

julia molloy of molloy management group and bold summit

Come on! Let’s DO This!

Expecting Great Things,


Julia Molloy


5 Essential Elements To Creating A Luxury Interior Design



Julia Molloy Shares How To Become a Luxury Interior Design Business

Hi there! I’m looking forward to heading out to beautiful Atlanta tomorrow and wanted to make sure to invite you to join me if you are going to be in Atlanta this Wednesday.  I’ll be sharing a powerful presentation on elevating your interior design business to provide a more luxurious client experience.  Here is a a little info on the event.


ADAC - be at the center of it all


Interior design business consultant, Julia Molloy of Molloy Management Group

Nov. 13, 2013

“Seven Secrets of Top Luxury Designers” presented by Julia Molloy

From 10:00 am until 11 am

Join thought leader and design industry business expert, Julia Molloy as she walks you through a powerful, hands-on workshop on becoming luxury. Bring your iPad or tablet and be ready to work on brand development. You will emerge from the event transformed and prepared to make next steps in refining your brand’s signature experience for its clientele. During this action-packed workshop, Julia will provide guidance, ideas and help you take action in the following areas:

• Define your brand’s characteristics of authenticity
• Define and refine all your points of contact with the client
• How to become fully congruent with your unique style of luxury
• Use innate milestones to create a signature experience
• Develop your roadmap for brand refinement and luxury status

Register Now

To come join me this week at the beautiful ADAC design center in Atlanta, click on this link above and register for the event.  I hope to see you there!


Expecting great things-

Julia Molloy



I hope you have been well.  As the year winds down, strategy and marketing for next year begin to come into view.  I have been doing a lot of Marketing and Authentic Branding work with my clients as well, lately.  One of the questions that comes up is how to use Houzz effectively.  So, I thought I’d have design and technology writer, Kevin Gannon provide us with some tips on getting the most out of your Houzz listing.

There are a few social media outlets I generally recommend investing your time in; Facebook, Pinterest, Instagram, LinkedIn and Houzz.  Even if your target client is a bit older, Houzz is a good bet. It is being used as a search engine to find designers and design ideas. The trick is to get as many ‘reviews’ as possible to improve your placement on the page.  Unlike the other social media outlets, my clients are getting projects directly through their Houzz listing. If you are not already using it, I recommend being active in it.

Here’s what Kevin has to say about using this great new marketing tool.

Using Houzz for your Interior Design Business

When adding descriptions and tags, be descriptive and think in terms of what people might type in when looking for an image like yours.

Houzz is a marketing revolution for interior designers and it should not be overlooked.  It’s a free to download app available on almost all smartphones, which means it’s available for iOS and Android users alike. And it’s actually been running even more smoothly than before thanks to a recent update for the newly released iPhones, which means that connecting with your clients is even more intuitive and easy to use than before. But just in case you’re not using Houzz yet, haven’t even heard of it, or maybe you simply need tips on how to use it most effectively, we’ve provided a breakdown of both the app and its super-handy image-tagging system.

Houzz, which launched in 2009, is essentially a one-stop solution for interior designers of all kinds. Whether it’s your occupation or it’s something you enjoy doing when you have free time, you will find new ideas and become motivated by this app. Even better, you can use it to better sell yourself and your services if you are, in fact, an interior designer by trade. There are nearly two million images available in its database for every room, style, and location imaginable—well, pretty much. And you can take each one and save them as you see fit, which means you can even use them offline if you own a tablet.

Below, you can see an extremely useful example of how the app can be used to transform a living room and dining room, via Houzz’s Facebook page.

What’s even better for your business, is how Houzz allows its users to share the ideabooks they have created with one another. That means you can take on a client, inform them that they should start an ideabook, and build a concept together. Not only that, but there’s the ability to comment on and tag images with either product tags or notes, which make the experience even more interactive for you and your clients.

Tags are an essential part of creating and building your presence and ranking in the professional community on Houzz. In addition to adding notes about each of the products in a photo—be it the cabinets, door frame, or anything in between—you’re able to answer questions asked by users. The more questions you answer, the bigger and better your credibility becomes, and, as a result, you’re going to see more business.

That might seem obvious to the more tech-savvy folks out there, but it’s a fact that needs to be more well-known and well-versed in the community. More and more people are using Houzz every day. According to Pando Daily, there are an estimated 15 million monthly users on the app swapping tips, sharing photos, and looking to remodel, spruce up, or redesign their home. They’re going to need your help and that means plenty of new clients for your business. Good luck!

Remember, put up only your best work. You are only as good as your worst photo in your portfolio!

Thanks Kevin! Kevin is a journalist with a passion for design and technology.


Expect Great Things!

Julia A. Molloy



I just received another email this week about an issue that has been revealing itself more and more lately. There is a growing number of designers in a strange situation. I feel compelled to share this because I know there are so many of you out there and I think I may be able to help.

The story goes something like this;

“I have been a designer for a very long time.  I have always loved what I do, but it is not feeling the same to me now.  I am burnt out. I am not excited anymore.  I don’t like my logo, my site, my business cards, my business in general.  I almost feel like quitting. I don’t want to give up all I have worked so hard for, but I have no drive to keep going. I need a change.  What is wrong?  What do I do?”

Interior design business consultant, Julia Molloy discusses rebranding

Once you can see the path ahead of you, you will no longer be in limbo!

Is this something that you can relate to?  If so, this post may be an important turning point for you.

First of all, please know you are not alone. I believe there is more of this now because the industry has changed so much over the last few years. A new environment will always call for adaptation and you are simply feeling this need. This is actually very healthy… and very necessary, for all of us at different points in our lives. This is your time and it is important for you to accept it and just roll with it!

I believe what you are experiencing is the first phase of the rebirth process.  I think your inner knowing is telling you that you have outgrown your current state and you need to revamp what you are doing. This is uncomfortable, but once you accept that you are in for a little upgrade, this can become the start of a new you and THAT is very exciting. (A little nerve racking, but exciting!)

Interior design business expert discusses revamping your interior design business

You’ll need a very clear mission and key characteristics for your firm to help you navigate through all of your options

The anxiety comes from not having the answers. (Especially for those of you with a J in your Myers-Briggs personality profile!)  Do  your best to be OK with this mystery for now. Next, I want you to listen to your inner knowing.  Answer the question, “What gets me most excited, happy, fulfilled?”  This feeling is your navigational system. Honoring it is wise and I can help you hone it in and translate it into something tangible.

The first step is to create in a limitless way with your mind. I want you to create and visualize what would make you happiest with your thoughts. In thought form, there are no logistics, no limits, no real world realities.  Keep it that way!

Use that first dimension to craft what is possible.  Do not let any thoughts of fear or practicality come in to play. That should be reserved for the next step.

The first step is to imagine the perfect scenario and ideal situations and outcomes.  In step 2, we’ll figure out how to navigate the real world to make that happen.  Make sense?

Now, this brings me to an opportunity that happens to be rather synchronistic.

I am doing a small group deep intensive next week and I have 2 places I can make available. It will address this  VERY ISSUE head on and if you want to jump in last minute, there is still a small window of opportunity.  Here are a few of the details on the intensive.


Interior design business help with Julia Molloy

It is time for a new sense of purpose and clarity.


For High-End Interior Designers

Are you looking for an assessment, feedback and relevant guidance on your business, brand and marketing so that your business feels truly authentic to you?

Do you need an expert that truly understands interior design and your market better than anyone else?

If so, this intensive is going to rock your world!

It is intended to help you address these circumstances:

  1. You are in the process of trying to attract more of your ideal clientele.
  2. You find your branding no longer feels authentic to you.
  3. You know you need to make changes to your site, brand, messaging, business and marketing approach, but you are just not sure what exactly to do.

You will emerge with clarity, confidence, a deeper understanding of your brand, tangible solutions and a real roadmap for moving forward.

When and where:

  1. First 2 hour Session- Wednesday, October 16th, 2013 at 12pm – 2:00 PDT
  1. Second 2 hour Session – Wednesday, October 30th, 2013 at 12 pm – 2:00 PDT

This will take place in online meetings via GoTo Meeting.

Be in touch with me at 503-208-2757 or send me an email if you are ready to get out of limbo! You’ve got until end of day Monday.

If the intensive is not an option, but you want some guidance getting through this, be in touch. This special kind of work is my gift and I can help you.

Hope you have been well and I hope for some of you, this was exactly what you needed to hear today. :)

Expecting great things-

Julia Molloy